Question: How can a company charge a lot more for their products made in China?
Answer: Very simple. Just come up with a very strange name and add an Italian flag to the box. Done!
It always makes me laugh to think of how gullible we are when we are looking for quality in a product. This strategy is however old news, but it always interesting to see how far a national (and sometimes a multinational company) is willing to push the envelope to make us believe something that is not.
My preferred one use to be Dolmio. I have no idea of how many times I got told.. “ah Italiano, you must use Dolmio”, while picking up a bag of home brand spaghetti at Wollies.. The best part was to see their face after my reply “Dolmio?!?! Never heard of it. What is it?” “Mate, Dolmio is the most popular brand of Italian made sauce in Australia.. We buy it all the time we cook pasta..”
To Dolmio credit, they did a great job at brain washing people with their constant TV advertisement of a resemblance of Italian people (at first, then cartoons) using a very strong Italian accent.
Unfortunately, Dolmio is owned by Mars Incorporate, an American pet food company. May as well, as their Bolognese sauce really taste like dog food… 😀 I did try it once (not the dog food). Never again!
What about Latina or Leggo’s? Nope, nothing Italian there either… Last time I looked, Barilla was the only Italian brand on the shelves, but that doesn’t mean that it is the only good one!
Yesterday I was looking at a replacement for my pasta cooking pot. Nothing wrong with my old one other than the size is now a bit to big for the cooktop and also for the quantity of pasta that I’m cooking lately. While looking for a replacement I kept coming across this Esteele brand “made in Italy”. Again, could this be another Dolmio product?